According to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014, 7 in 10 consumers expect a personalized experience from brand that they encounter

This idea isn’t really shocking, and it’s fairly obvious that this need for personalization can impact a customer’s loyalty.  This is a challenge that brands of all sizes will always struggle with.

For years now, publishing and marketing departments have responded to this demand by using data management platforms (DMPs) to organize customer data and deploy that information for tailored advertisements.

But now, customers are wanting more than simply targeted ads.  Every time they interact with a brand, they expect to see top-to-bottom personalization.

[Read the full article on MarTech Today.]

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