Time to Pivot? How to Know When Your Marketing Isn’t Working


Marketing activities can feel like a never-ending to-do list. There’s always one more ad to run, one more email to send, or one more content piece to create. But how do you know when enough is enough? At what point should you stop certain marketing tactics and try something new?

In this post, we’ll look at signs it may be time to retire or refresh some of your ongoing marketing efforts. I’ll also share a video from Social Media Examiner founder Michael Stelzner on the importance of analysis and making room for new ideas.

Stelzner provides a helpful framework for evaluating your current marketing mix. He advises looking at each activity or campaign through three lenses: performance, competition, and innovation. This three-pronged approach can reveal areas that may need to be culled or changed.

The video offers smart perspective on not getting stuck just doing the same old ineffective things out of habit or fear. As Stelzner notes, regular analysis helps you continually optimize and evolve your marketing for the best results.

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