When it comes to posting content on social media, the best times to do so can vary widely depending on your industry, audience, and goals. What works for one business may not work for another. However, analyzing aggregated data from thousands of companies can reveal some useful general guidelines on when your followers are most likely to be engaged on each platform.
Keeping that in mind, the team at CoSchedule recently released an analysis of optimal posting times across major social networks. Their data comes from over 37 million posts by more than 30,000 organizations. While your own results may differ, their findings provide a helpful starting point to experiment with.
Check out CoSchedule’s full report here to dig into the details. Or take a look at the infographic summary below for a quick overview of when your followers are most active on each platform. Just remember – your mileage may vary! The key is to test different posting times yourself and see what resonates best with your audience.
For a more in-depth analysis and additional insights, you can explore CoSchedule’s full overview here.
Source – Social Media Today