About a decade ago, Google first began dipping their toes into their mobile-first strategy, which has really come a long way since 2010.
What’s a mobile-first website anyway?
Creating a website to be mobile-first means that you are creating it to be launched and viewed on a mobile device from the get go, and desktop is second. These mobile-first sites are designed to be clean, minimal, and easy to use on a mobile device, such as a tablet or a smartphone.
In this Marketing 360 video, we will learn about 4 different website design mockups and highlight the strengths and tips along the way.
Some tips covered in the video includes:
- Design for mobile first, desktop second
- Get to the point above the fold on mobile and desktop
- For those that scroll, provide additional information to build knowledge and trust in what you do. Highlight pain and benefits more than features
- Ask questions, share your brand voice
- Compare your mobile site with your competitors.
- Test your mobile site on multiple devices
- Close with a call to action at the end