Tips on How to Design a Mobile First Website

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About a decade ago, Google first began dipping their toes into their mobile-first strategy, which has really come a long way since 2010.

What’s a mobile-first website anyway?

Creating a website to be mobile-first means that you are creating it to be launched and viewed on a mobile device from the get go, and desktop is second. These mobile-first sites are designed to be clean, minimal, and easy to use on a mobile device, such as a tablet or a smartphone.

In this Marketing 360 video, we will learn about 4 different website design mockups and highlight the strengths and tips along the way.

Some tips covered in the video includes:

  1. Design for mobile first, desktop second
  2. Get to the point above the fold on mobile and desktop
  3. For those that scroll, provide additional information to build knowledge and trust in what you do. Highlight pain and benefits more than features
  4. Ask questions, share your brand voice
  5. Compare your mobile site with your competitors.
  6. Test your mobile site on multiple devices
  7. Close with a call to action at the end

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