It can be really difficult for any business that doesn’t have the flexibility of big budget that larger companies have access to. Without a lot of money, it’s hard to get the things you want to get done done. This can include putting money towards PPC related advertising.
Luckily, after putting money towards other important business-oriented things first, you won’t need to spend a lot of money to get yourself onto Google’s results page. Regardless of your budget, it’s totally possible to reap the benefits of Google Ads.
It just takes some practical planning and a laser focus on your business goals.
Lisa Raehsler will show us 15 tips you can use in order to optimize budgets for your PPC program!