content-marketingContent is what makes the world wide web go around.  After all, content is king, right?  We’ve all heard that before.  But I do have to agree with that, content is what makes the site, and has the potential to make a blah site turn into a great site.  The better the content, the more people will want to check it out.  The more visitors, the higher the conversion rate you will see in your analytics.  It’s a win/win.

When it comes to your site, the first thing you’ve taken care of was the content itself.  You’ve created some pretty rockin’ content that you know everybody will love.  But now what?  You really want to make sure that you make the most of your content.  This means using social media, along with all of the most effective tools you’ve got.

In this episode of Whiteboard Friday, instead of our usual brand of Rand, we’ll be listening to Ben Lloyd and Brian Rauschenbach tell us about all the tools and tactics you should use to maximize the reach of all the hard work you’ve put into creating your content.


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