There will always be some new thing that will impact your SEO, such as the growth and increasing importance of mobile. At this point, we all know mobile is playing a huge part in how we do our SEO, as well as our marketing techniques, but there seems to be something new lurking in the shadows, intent to take its place in the world of marketing and SEO.
That lurking thing could be video. Naturally, we know that it’s important to consistently come out with fresh, relevant and creative content to the masses of people visiting your site every month, and having well written blog posts with great content are certainly a great thing to have. But for some of us, like myself, I’m a visual learner. This means we could include things like more charts, infographics and other awesome images to include within our content. After all, infographics sure have picked up steam within the last several years.
With this in mind, we know that video has been building up a following for years now. Let’s look at YouTube. That site is an awesome example of how big video is. Now, with other applications like Vine, Instagram and Snapchat, video has been a dominant force for years, so why not include it in your SEO and marketing efforts?
What are some of the perks of video?
- YouTube has over 1 billion users
- People are watching hundreds of millions of hours on YouTube and generate billions of views every day
- The amount of hours people are watching on YouTube every month is up 50% year on year
- 300 hours of video gets uploaded to YouTube every minute
- Approximately 60% of a creator’s views come from outside their home country
- YouTube has been localized in 75 countries and is available in 61 languages
- Half of YouTube views are on mobile devices (goes to show the importance of mobile these days, doesn’t it?)
- The mobile revenue on YouTube has gone up over 100% y/y
I know that I’m being very specific by talking about YouTube, but as the service is video-based, I think that it could go hand in hand with your marketing efforts. Not only could you embed YouTube videos into a blog post, but the video’s home will be on YouTube, where it could gain an increasing number of views all on its own, without people even visiting your website or blog post. Plus, if you manage to monetize your videos, that’s more revenue you could be bringing in with your videos.
Wesley Young has a post written on Search Engine Land where he takes a look at Local Search Association’s latest research on how consumers respond to video ads, and how local businesses can take advantage of this effective marketing tool. In his article, Wesley gives us 8 tips on how to boost our site’s SEO with video. Shall we take a look at it? To check it out, visit the link I’ve posted below to take you directly to the post.
Search Engine Land: The Rise Of Video: 8 Tips To Boost Your Site’s SEO With Video