Tony Wright from has been in the SEO business before Google became a thing. He wasn’t a SEO, but rather, he was known as a “Cyber PR.”

Tony and Barry Schwartz talked about SEO attribution and online reputation management. When it comes to SEO attribution, Tony says that it’s important to understand where your traffic is sourced from your leverage that data to get more advertising for your team. He said that online reputation management is often easier just to reach out to those whoare upset with you and try outranking them.

SourceBarry Schwartz