We’ve been hearing in the news (well, the SEO news) that Google’s Toolbar PageRank (TBPR) hasn’t been working up to snuff like it should be. Basically, the TBPR metric isn’t updated as often as we’d all like it to be. The other problem is that because the TBPR has been shown to be a “metric that gauges quality,” and that it’s known that there are a number of lower TBPR sites that have great traffic giving qualities for your site that actually converts, that could be a problem.
Julie Joyce feels that by relying on TBPR for determining suitable link partners, it’s possible that you are a going to be losing quite a lot of good link opportunities. By passing up good sites, due to the fact that they have little to no TBPR ranking, you could be losing a bunch of new customers. If Google totally ditches the TBPR, what would happen then?
If that does happen, don’t worry about it. There are other ways to obtain quality alternative metrics, such as Majestic, Ahrefs, Open Site Explorer and Link Research Tools. Julie has written an article on Search Engine Land that centers around what you would use in place of the Tool Bar PageRank if it wasn’t around.
To check out Julie’s article, follow the link below: