google-search1Over the last several years, Google search has gotten easier, due to the fact that Google has been working harder to make it so.  It’s with all this hard work on Google’s end that helps create such an easy use when it comes to search for what you’re looking for on the search engine.  But because of the fact it’s so easy to do what you can do on Google these days, it’s not hard to forget how much work it took to get users to this point of general ease of use.

It could be because of these improvements in Google search that a lot of people may, or already have, lost their ability to perform advanced searches within Google.  Could it be that this is critical to navigating the web in an effective and efficient way?  Perhaps.  It’s even more important to be able to do this as a search marketer.

Here is where we get more specific when it comes to navigating your way through Google’s search engine.   has written an article for Search Engine Land entitled Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them.  In this article, Jon discusses how you can really get into a Google search using search modifiers.  In his article, he looks at the to ten search modifiers and helps you understand how to use them effectively to perform advanced searches.

Follow the link below to read up on the full article:
http://searchengineland.com/top-10-search-modifiers-why-they-matter-what-they-are-how-to-use-them-173343