Competitor analysis can be a huge aspect of any company’s marketing strategy, but it’s important that you keep up with the ever-changing landscape. As new strategies surface, you want to make sure that you pay attention to, and learn from them so you can stay on top of what your business competitors are doing.
Just like many other aspects of SEO and marketing, competitor analysis and monitoring takes time, and if you don’t use the right tools, you’ll end up taking up a lot of time that you could have used for other aspects of the job.
But, we can thank the team over at PageTraffic, who has put together an overview of 14 free or freemium tools which can each provide a range of valuable insights for your planning.
Check out the full list of tools below.
Source – Search Engine Journal