It’s been several years since the Local Search Ranking Factors survey of Local SEOs have been published. To be exact, the first survey was published back in 2008 by David Mihm, and has since become a fairly big deal in the year in local search.
In the case of the post on Moz entitle, 20 Local Search Ranking Factors: An Illustrated Guide, if you’re a grizzled SEO veteran, you may come to be disappointed. The information given in Miriam Ellis’s guide to Local Search Factors is centered more around the marketers and local business owners who haven’t been around as long as some, or are on their own when it comes to online marketing.
To read the full guide, check it out on Moz:
http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide