When you look at Google Analytics (GA), you know that it is an important tool, as it gives you a detailed understanding about the people coming to your site, how long they are there, and much more. With GA, you will see just how effective site search is in generating breakthroughs and conversions, shopping cart abandonment rates and more.
Because GA can be quite detailed in the information it gives you, it’s possible that you may not necessarily be able to interpret the data correctly. Due to this, you may not be getting the entire picture. More than likely, you will probably be placing too much attention on raw totals, when you really should be focusing on something like trends or comparing different segments of data.
With all the possible mistakes that can be made when you are using GA, there are people out there who are willing to help give you tips and pointers that will help you make less mistakes and get the most out of your analytics.
Luckily, we’ve found a hook up for all of those needing the assistance, and Matthew Brovelli has got our back. In his YouMoz post, “Top 5 Mistakes to Avoid When Using Google Analytics with Site Search,” he tells us that he has many engineers that he’s worked with have come up with a list of common mistakes made by website owners when they utilized GA. Not only are they showing us what mistakes are being made, but they also give us guidance so that we can better understand what’s happening with your site.
To check out Matthew’s post, follow the link below and discover the common mistakes made in Google Analytics.