Over the last 2 decades, social media has most definitely proven itself beneficial.
Although social media began as a communication experiment that slowly became their own platforms that had to figure out how much personal data people would make available to their “digital networks,” it remains a massive part of Americans’ everyday lives.
For the regular user, it’s a way to keep up with events of their friends and family, as well as world events. But for businesses, social media made a way to send a brand’s messaging to the right people at the right time, with the hopes that it would stick out enough for them to be interested, let along loyal.
There are a lot of benefits to be had from using social media.
In a Search Engine Journal post, there there are nine reasons why it’s imperative for businesses to be on social media, and how it can help ensure your brand’s success