remote control

Regardless of how much all this new technology is coming at us will all these cool ways to deliver information, data and entertainment, there’s one thing we don’t want to go away, and that’s television.

In short, yes, TV is just a screen, but it’ll never go out of fashion for advertisers who want to reach their audience.  Because there was a bump in ad dollars headed to linear television in the wake of brands pulling programmatic digital advertising due to brand safety frustrations, it’s very possible that TV could still have a future in our huge mix of media.

There are quite a few people who are feeling positive about this as well.

[Read the full article on MarTech Today.]

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