TripAdvisor’s suite of tools and subscription-based ad products for both hotels and restaurants are now being enhanced! These programs are called “Business Advantage” for hotels and “TripAdvisor Premium for Restaurants.”
Both of these offerings will give restaurant and hospitality marketers new capability, as well as more control over the listings they create. This means that they’re basically enhanced listings. The basic listings will remain free.
With the Business Advantage program, hotels will be able to feature a “favorite review” near the top of the profile page. There will also be the ability for hotels to present their “best photos” and present “cover photos” for each album on the hotel profile page. The analytics suite will also be beefed-up with “extensive traveler, engagement and competitor data.”
The Premium for Restaurants program will offer some similar options.