Google is now opening up Google video partners inventory to TrueView for action ads.

This is important because TrueView for action video ads a tailored specifically for performance advertisers with a call-to-action banner that appears during and after the video is displayed.

Advertisers who have found success on YouTube using TrueView for action ads, this can extend their campaigns’ reach to sites and apps on Google’s video partner network. It’s important to note that the environment and units are a little different than native YouTube inventory and video partners could end up performing quite differently.

Video partners inventory has the ability to appear on all devices as an interstitial in a video player. They can appear as rewarded video units on mobile apps.

Grammarly, which is a regular YouTube advertiser, said it saw 20% more installs of its writing assistant app at an 8% lower CPA after opting into Google video partners.

The option to opt into video partners inventory is available under the Networks section on the campaign settings page in the UI. By default, New TrueView for action campaigns will be opted-in to video partners.

Also, your existing TrueView for action campaigns won’t be opted in automatically.

This is already available for other YouTube video ad formats, including regular TrueView in-stream ads, bumper ads and outstream ads.

SourceGinny Marvin