According to an announcment there is now a partnership between Twitter and video company Innovid that gives advertisers more useful data on video performance as posted on the microblogging site.
With this partnership with Innovid, data analytics for ad performance will be serving data on both desktop and mobile, inclusive of video views, viewability, time spent, engagement and more. There is an emphasis on videos on Twitter, which is something that has been embraced heavily as of late.
With the arrangement between the two entities, Innovid’s customers will be given access to rich video analytics data. It’s possible that Twitter could open this partnership to other partners in the future, according to a quote by Tal Chalozin, Innovid’s CEO, to Adweek.