Twitter has begun linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps. They are shifting more and more way from standard mobile web pages, giving publishers another reason to pay attention to how their AMPS are displayed and perform.
There hasn’t been any public announcements from Twitter about the change since since Google I/O in May, and right now, it isn’t clear if the rollout is complete. The switch is apparent in the Twitter apps if you know where to look – and in publishers’ referral analytics.
Barb Palser has written a post on Search Engine Land about the topic, and wants to remind publishers that they should be checking on the quality of their AMPs.