Remember when Twitter branded emojis launched last year? Now, the company is gearing up with emoji for grands looking for even wider distribution in a big way.
There is a report by AdWeek that says Twitter’s $1 million price tag on newly branded emoji for top brands include the likes of Coke, Starbucks, Spotify and Dove. These brands partnered with Twitter to receive a customized emoji that is built normally upon other Twitter advertising foundations, such as Promoted Trends, Promoted Moments and Promoted Tweets.
There are two Twitter branded emojis launched today by Anheuser-Busch that prmotes Bud Light and Busweiser, and the company expects that the emojis will be used during the Super Bowl when their commercials air.
Verizon has engaged in the emoji experiment as well. There is a promoted trend that was used for Verizon with the hashtag #minute50, and the company distributed prizes, like tickets to the big game, and 55-inch TVs. Check out the emoji in action below.
— Verizon (@verizon) February 1, 2016
Will these new branded emojis save the company? We’ll have to wait and see.