There are some new buttons that Twitter is rolling out that will allow brands to add direct messages that, when are clicked on, can direct people to visit the brand’s site, post a pre-written tweet, follow the brand’s account, or open a DM thread with another of the brand’s accounts. Brands will only be able to use the buttons through Twitter’s API to manage their accounts’ direct messages.
The buttons are similar to the quick reply buttons that Twitter rolled out for brands’ DM bots in November 2016. But the quick reply buttons were meant to make it easy for bots to keep people in a conversations. The new buttons are meant to send people outside of the conversation.
With these four buttons, up to three of them can be attached to a sine message. The most notable buttons are the ones that will trigger people to do things within Twitter, such as following an account or sending a tweet.
Brands can utilize the “send a tweet” button to have people publicly share a branded message with their own followers. Even then, they can’t prevent people from editing the drafted message to say something else.
The “follow” button can be used to get people to follow a brand’s account, which could be a tad odd, as they’re sharing that button with somebody who’s already messaging them. Many brands might keep their DMs open in case non-followers want to get in contact for customer service inquiries.
Brands who own multiple Twitter accounts can use the “start a conversation” button in order to send somebody from a DM thread to one account from another.
The only interesting thing about the link button is that it looks better than pasting a standard URL.Brands will be able to customize the button’s text, just like the three other buttons. Whether a link button or hperlinked URL, click it will opens web page using the in-app browser on Twitter and returns people to the DM thread when closed.