After conducting extensive testing over the course of months, if not years, Twitter has finally begun the rollout the first phase of its encrypted DMs rollout. This new feature, which has been eagerly anticipated by users concerned about their privacy and security on the platform, allows users to switch on encryption within their chats.
But, at the same time, Twitter has gone on record saying that, for the time being, they aren’t yet completely secure as of right now. They acknowledged that it will require further refinement and development to provide full protection against potential security threats.
So if you’re one of the ones who has gotten this upgrade, just keep in mind that your DMs haven’t become fully encrypted yet. According to Twitter, even if you enable the initial version of encryption, your messages are not completely secure from third-party manipulation.
“Currently, we do not offer protections against man-in-the-middle attacks. As a result, if someone – for example, a malicious insider, or Twitter itself as a result of a compulsory legal process – were to compromise an encrypted conversation, neither the sender or receiver would know.”
Just to nail the point into the ground, Elon Musk has even said that users shouldn’t be trusting it yet.
Because of this news, this could have both positive and negative implications for marketing and SEO.
On one side, even with the fact this feature isn’t fully encrypted and secure yet, it could help to increase user trust in the platform. Once things begin to fall in to place for Twitter’s encrypted DMs, it could increase trust may translate into increased engagement and usage, which could be beneficial for marketers and SEO.
However, on the negative side, the limited functionality and lack of real encryption in Twitter’s initial release of the feature could also lead to concerns about privacy and security. If users do not feel that their private conversations are truly secure, they may be less likely to engage with the platform, which could have a negative impact on marketing and SEO.
At this point, we are going to have to see how things work out as this plays out. It will largely depend on how users respond to the feature and whether Twitter is able to address any security concerns in future updates.
Here are some things to consider for marketers and SEOs:
- Monitor user sentiment and feedback. Pay attention to how users are responding to the new feature. Are they happy with it? Are they concerned about security?
- Use the feature to build trust with users. If you’re using Twitter for marketing or SEO, use the new encrypted DMs feature to build trust with your users. Let them know that you value their privacy and security.
- Be transparent about the limitations of the feature. Make sure users know that the new encrypted DMs feature is not yet fully secure. This will help to manage expectations and avoid any surprises.
- Stay up-to-date on changes to the feature. Twitter is constantly updating its features, so it’s important to stay up-to-date on any changes that could impact your marketing or SEO efforts.
By following these tips, you can use Twitter’s new encrypted DMs feature to your advantage and improve your marketing and SEO results.