Twitter Is Removed From Microsoft’s Social Media Management Platform

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It’s been pretty clear for a while now that Twitter has been having trouble making money, even before Elon took control. But now, it looks like the platform has been dealt another blow. Microsoft has recently announced that it will be removing Twitter from its Digital Marketing Center management element. This will begin on April 25, and on that day, you won’t be able to:

  • Access your Twitter account through our social management tool
  • Create and manage drafts or Tweets
  • View past Tweets and engagement
  • Schedule Tweets

Depending on when you’re reading this, a number of Twitter features were available before the cutoff, including scheduling and posting tweets, as well as ad management on Microsoft’s Digital Marketing Center. Once the 25 passes, these features won’t be available anymore, which could see a reduction in Twitter ad spending for those using Microsoft Business Suite.

Although Microsoft has not given an official explanation for its decision, it’s been thought that the reason behind this decision to drop Twitter support may be thanks to Twitter’s revised API pricing. With continued use of Twitter, the cost of accessing the platform would go up, and it seems Microsoft doesn’t want to pay the increased prices.

What ever the reason, if you enjoyed having the ability to use Twitter through Microsoft’s Digital Marketing Center, you’ll have to find another way to get your tweets out, whether it be through something like Tweetdeck, or Twitter itself.

For further information, check out Microsoft’s page with the specifics, as well as Social Media Today.

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