This year, it looks like Twitter is going all in on video at NewFronts, announcing over 30 video content deals with a number of media organizations, such as NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB and multiple gaming companies.
The company is even developing eight new pilot series via Niche, which is their creator network, and pairing them with brands that will run in-streams video sponsorships during the shows.
“These comprehensive video content offerings will consist of scripted original series that are innovative, high quality, and brand-safe,” says Twitter.
The eight pilots are listed as follows:
- Born and Bred with Josh Peck.
- Wolf It Down with Tyler Florence.
- Voodoo Dating with Matt Cutshall.
- City Tours with Sara Hopkins.
- Bar Stars with Aaron Chewning.
- Paint Away with Miel Bredouw.
- Style Series with Brittany Sky.
- SWIFF with Wes “Wuz Good” Armstrong.
Not only is there there new content opportunities being offered up, Twitter has decided to launch Live Brand Studios — a service designed to help brands make the most of their live video content.
“Twitter’s full-service team will work with brands to determine the best content to showcase, develop a media plan that targets the right audience, provide dedicated technical support, tools to share show clips, real-time analytics, and more,” says Twitter in the announcement covering its NewFronts event. There wasn’t any details being given as to how Twitter will work with brands or the costs involved.
A statement was released by the Walt Disney Company prior to Twitter’s NewsFronts presentation, confirming its deal with with the social media platform to create live content, as well as advertising opportunities around Disney’s ESPN programming.
“Participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways,” says Justin Connolly, an executive VP for Disney and ESPN Media Networks. “This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform.”
The Disney Company says that the two companies will announce live shows currently in development during NewFronts.