A lot of online places are quickly becoming shoppable, all due to eCommerce being on the rise. If you see it on TikTok or Instagram, it’s probably shoppable.
Twitter wants a piece of that shoppable pie, so during the company’s Analyst Day presentation, Twitter said that they were developing several new commerce options.
It seems that one of them is the new Twitter card type for eCommerce, which adds a ‘Shop’ CTA button, which will typically lead to a transaction page.
Find out more at Social Media Today