Twitter is at quite a seat of power in the social world. Right now, Twitter is quite the source for social news. Instagram is out to dethrone this “king of news” by just being better. But, Twitter feels they have nothing to worry about.
Last week, Wednesday gave us the news that Instagram has reached 300M active users. This means that there are more users on Instagram than Twitter, which most recently reported having 284M active users.
But despite this news, Evan Williams, the co-founder of Twitter and current Twitter board member, told Fortune that numbers don’t necessarily count as a win.
“If you think about the impact Twitter has on the world versus Instagram, it’s pretty significant. It’s at least apples to oranges. Twitter is what we wanted it to be. It’s this realtime information network where everything in the world that happens on Twitter—important stuff breaks on Twitter and world leaders have conversations on Twitter. If that’s happening, I frankly don’t give a shit if Instagram has more people looking at pretty pictures.”
Even with William’s dismissal of the threat of Instagram, Instagram is promising that it has plans to go after Twitter in this space.
When co-founder Mike Krieger was asked by Wired.com if he considers Instagram to be a social news service, he told them “of course!” He told Wired that they plan on improving in this area in 2015.
“Krieger assures me that search will improve in 2015. “We’ll keep developing the real-time current events angle,” he says. The company has built up a data team over the past year. A couple of weeks ago, Instagram started suggesting people that a user might want to follow. It’s a start, and it will certainly make Instagram even more alluring to the people who now turn to Twitter for news.”