We know that Video is one of, if not the best performing type of content, regardless of what platform you are on. For Twitter, any tweet that contains video will see over ten times more engagement than tweets that don’t include video.
According to Twitter, “Video is our fastest-growing advertising tool. There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.”
Twitter said that tweets with attached video will bring in ten times more engagement than those without video. The company also said that Promoted Tweets with videos save over 50% on cost per engagement.
Twitter has published new insights into how you should be trying to utilize the various video ad options Twitter provides to make sure your campaign can be seen by the most people.