To some, twitter can be a wonderful asset when it comes to displacing negative content in search results. If your name or brand reputation has suffered due to negative content that ranks when your name is searched, there’s a chance that a strong Twitter account could be a primary source for pushing the bad stuff lower on Google and Bing. But, there are individuals, reputation agencies and small businesses that are doing a poor job of optimizing Twitter profiles to enable this positive change.
There is Search Engine Land post that, if you’re looking to fix your personal reputation online, and you’d like to do it through Twitter, will allow you to do just that. Chris Silver Smith shares SEO tips that will help you increase the ranking of your Twitter profile.