There will be many marketers that will tell you that there is a strong importance to using Twitter as a lead generating resource, and is an important component of your community building strategy.
With Twitter advertising, your lead generation will be pushed to the next level, as the social platform has become reached the same level as Google.
Twitter makes it easy for users to discover a variety of different things, including news, products, specials and more. You will be able to share articles, and simply stay informed of the topics that are of interest.
If you’re interested in optimizing your Twitter marketing approach and really standing out with your branding on Twitter, then you’re in luck. Twitter has dedicated a section of their site regarding Twitter Ads Best Practices, where they provide a number of different tips on how you can optimize your marketing tweets. These tips are based on multiple data insights and case studies.
Check out Twitter’s full Ads Best Practices overview here. You can also have a look at the infographic below as well.
Source – Social Media Today