A new pop-up alert was added by Twitter on articles that users will try retweeting without opening themselves and reading first.

As seen in the above tweet, Twitter shared some insights into how effective the prompt is.

According to Twitter:

  • People open articles 40% more often after seeing the prompt
  • People opening articles before retweeting increased by 33%
  • Some people didn’t end up retweeting after opening the article – “which is fine – some Tweets are best left in drafts”

Find out more information in the following post – Social Media Today