The two main elements of effective social media strategies are both planning and consistency.

You want to make sure you plan out everything so you know you are effectively communicating with the right people in your audience. You want to be consistent so your users can know what to expect.

Check out the new guide from Twitter.

Twitter has also created a 108-page guide that gives us pointers on how to find your brand’s tweet voice, including worksheets to fill out:

Twitter branding guide