Twitter has begun converting Moments into its version of Snapchat’s Publisher Stories within its Discover tab.

Since debuting the tweet collections and opened it to certain publishers over two years ago, Twitter will now enable publishers to make money from their Moments through sponsorship with brands, according to an announcement by Twitter this week.

The new offerings, which are called Sponsored Moments, allows brands to sponsor individual publishers’ Moments.  This deal includes the brand being feature on the Moment’s cover and ads appearing throughout the magazine-esque Moment.

“We’ve been experimenting with select partners, and we are now rolling out this custom feature to In-Stream Sponsorship publishers globally,” says a company blog post.

The first Sponsored Moment was debuted on Thursday by Bank of America and Bloomberg, which you will see below.

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