Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content.
According to Twitter, they have over 200 video content partnerships, which will provide a variety of opportunities for brand promotions and placement.
Firstly, Twitter is adding new ‘Curated Categories’, which lets brands place their video ads with relevant content.
Next, Twitter is even launching a new format for Amplify pre-roll ads, which gives additional branding and UI enhancements.
Finally, Twitter is even launching updates to the Amplify campaign set-up process, making it easier to target the right categories.