In a major announcement last month by Twitter last month left a number of social media managers facepalming.  In a move to help combat the onslaught of spam and bot activity, Twitter said that it wouldn’t permit simultaneous tweets across multiple accounts containing identical content.

“One of the most common spam violations we see is the use of multiple accounts on the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets,” wrote API policy and product trust team member, Yoel Roth, on the Twitter blog.

Several days after the announcement came to light, Jack Dorsey of Twitter said that the big question the company s trying to answer is how it can measure the health of the platform in a way that is public an accountable.

“The more clarity we can build, the more trust we’ll have,” said Dorsey during a livestream broadcast, but many believe this latest move to curb malicious behavior is punishing the wrong users.

[Read the full article on Marketing Land]

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