It seems that Pinterest’s ad marketplace is getting bigger than it once was. According to the Wall Street Journal, it’s been reports today that Pinterest has opened up their advertising platform to the United Kingdom, allowing them to use the self-service platform to purchase ads for the millions of UK Pinterest users.
The pinning social network has focused heavily on building out their overseas monetization priorities, just like Facebook and Twitter, who, according to WSJ, whose presence overseas for those two networks were about 80% and 75% respectively. Each of them drives about 50% and 35% of their revenues from international ads.
Last year, Pinterest was able to generate about $100 million in revenues using its self-serve marketplace, according to a referenced source in WSJ.
More and more people are using the Pinterest service in UK, where the user base has grown by almost half in the last year.