Last month,  did a write up about the importance of knowing pay-per-click fundamentals when you’re in the process of team members.

It can be much more difficult to find clients, bosses and stakeholders who understand the details of PPC, regardless of how much control you have over the hiring of your team  Questions can arise about campaign performance when conversions don’t appear to be tracked correctly.  This can lead to less then stellar situations where people could possibly be fired.

AdWords is confusing as it is, and a client’s questions need to be answered correctly if you want to look like you got the situation under control.

What are some of the common conversion questions that are frequently asked?  What are the answers to these questions?  By heading over to the post written up by Vallaeys, we’ll be able to find them out and be the PPC rockstar we’re meant to be!

[Read the full article at Search Engine Land]

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