Google contains a world of information, literally, and its goal is to serve the best answers to searchers’ questions. This means that understanding what your target audience is searching for and why it’s important. Here’s a question – how do you analyze and fulfill true search intent effectively?

In this episode of Whiteboard Friday, Britney Muller shares what we need to know in order to understand and fulfill search intent, plus a free Google Sheets checklist download to help analyze the SERPs we care about.

Understanding & Fulfilling Search Intent – Whiteboard Friday