These days, how does the flow of link equity even work?  How can you harness its potential to help improve your rankings?  Regardless of if you need a refresher or you are in the market to get a firmer grasp of the concept, this episode of Whiteboard Friday is something you should take a look at.  In this video, Rand takes a look at the basic principles of link equity, outlines common flow issues your site could encounter, and even provides a series of action items to ensure your site is riding the right currents.

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday