These days, how does the flow of link equity even work? How can you harness its potential to help improve your rankings? Regardless of if you need a refresher or you are in the market to get a firmer grasp of the concept, this episode of Whiteboard Friday is something you should take a look at. In this video, Rand takes a look at the basic principles of link equity, outlines common flow issues your site could encounter, and even provides a series of action items to ensure your site is riding the right currents.
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