Recent statements by Google have made it clear that it does use the concept of EAT (Expertise, Authoritativeness, & Trustworthiness) as a ranking factor. Further, core updates like Medic (among others) have shown that Google is taking a hard-line-view in what they consider quality content, long-term relevance, and bottom-line author credibility.
In this webinar with noted SEO experts Casey Markee & Marie Haynes learn all about the Google Quality Rater Guidelines and how a deep-dive understanding of its concepts can both recover previously lost traffic and insulate site owners from possible future fall-out.
Among the topics to be covered; the concepts of Expertise, Authoritativeness & Trustworthiness, how bloggers can build-up and display EAT on their site and through their actions, an understanding of excessive and misleading ad units, and how to build-up authority and expertise off-site to reinforce on-site signals.