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Google Analytics is an online analytics service that helps its users track and report on their website traffic. With the tool, you can utilize a number of insights that will help you understand visiting your site every month, allowing you to customize your marketing plan to help you optimize customer and client retainment.

But what motivates your users? It’s important to understand that motivation to see digital marketing success.

In the Search Engine Journal column written by Kristina Azarenko, she will show us how Google Analytic’s reports will help you find everything you need to create the perfect marketing strategy!

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