Artificial intelligence is transforming content creation and SEO. In this week’s Whiteboard Friday video, Moz’s Alisa Scharf provides a framework for leveraging AI tools like ChatGPT for your content and SEO strategy.
The framework is called PARS, which stands for Populate, Activate, Retrieve, and Scrutinize. By following these steps, you can combine the knowledge and language capabilities of AI with your own data, insights, and expertise. As Alisa explains, this allows you to produce high-quality, original content informed by AI without simply regurgitating it.
In the video, Alisa walks step-by-step through the PARS methodology. She explains how to feed relevant data and prompts to the AI to populate its knowledge base for your content needs. Next, she covers how to activate the AI to start generating content, retrieve the results, and scrutinize the output to catch any mistakes and refine it.
The review process is key, as it allows you to leverage AI content while ensuring quality control. This framework blends the power of generative models with human oversight, resulting in content that is optimized for both search engines and human readers.
Stay tuned for Alisa’s full breakdown of how to harness the power of ChatGPT and other AI tools to level up your content game and SEO success.