For years, every business website has been utilizing cookies to track website visitors, improve the user experience and collect data that helps us target ads the the right audiences, but we will need to learn about our visitors differently soon, because Google has been planning to phase out third-party cookies on Chrome browsers by 2022.
For eCommerce sites, this kind of change can really have an adverse affect on them, and they will need to quickly find different ways to get to know their audience so their business profits won’t see much of a hiccup when third-party cookies do finally disappear.
They break things down as follows:
- What is a cookie?
- The cookies being ditched
- What that means for your store
- How to prepare your website
Source – Social Media Today