In an article found on Search Engine Land written by Erin Everhart, link building has definitely gotten harder over the years. Since Google has been around, the rules have been constantly changing, making SEOs work harder to get their sites ranked successfully.
You may think that tactics that were used back in the day just won’t work anymore, that could be bad thinking, according to Erin. She believes the tactics haven’t actually changed. It’s how it’s approached. Erin describes four link building practices that are outdated, but will help update them for today’s SEO techniques.
Follow the link to read up on her article: