brand-ambassadors1Social media is an important part of an online marketer’s bag of tricks.  It provides the advertiser to get the word out there about his website.  But as of late, it seems that it’s being tasked to marketers to create and launch more interactive and expensive social media campaigns.  Even then, CMOs can’t do much more than provide mere basic ROI metrics about the efforts.

 has written an article for Marketing Land that centers around the idea of working with brand ambassadors to help focus an advertiser’s strategy for online marketing.

How would you use brand ambassadors to help you out in your social media efforts?  Check out Steve’s full article by following the link below: