The folks over at Moz has a ton of different resources and tools for you all to use when it comes to gleaning your competitive insights, and one of the best ways to learn what works for your rivals and how you can build your own success on top of those insights is through the top pages report.  In this episode of Whiteboard Friday, Rand Fishkin shows us how to go over each data source that can provide value and which questions you should be asking to get more out of that data.

Use your competitions top pages to bolster your SEO efforts – Whiteboard Friday_1