If you’re tired of having to get your web developer to add code, snippets, pixels or scripts to your site so you can track something like conversions, analytics or remarketing, you’re in luck. With Google Tag Manger (GTM), you can add or update tags without having to bother your developer.
With Google Tag Manger, you can control how your tags are defined and how they fire. GTM does require a bit of a learning curve, but after you’ve gotten to the point where you understand how it works, you’ll love it. If you’re an SEO who hasn’t gotten into tracking codes, now is the time to start.
With these tracking codes, users can measure the results of their marketing campaigns. Basically, you’ll be able to show the results that your digital marketing efforts are making. With GTM, you don’t have to be a programmer to use it. Not only that, you can use GTM to manage your clients’ campaigns as well without having to log into the back end of their websites.
Google Tag Manager is a pretty big topic, so Sherry Bonelli has written up a post for Search Engine Land that is going to cover the basics.