Google modified broad matchAdWords is a very important aspect of SEO.  That probably goes without saying, am I right?  It’s pretty difficult to have a good SEO strategy without AdWords.  But this post isn’t specifically about AdWords in general.  It’s a bit more specific than that.

The point of this blog post, and the accompanying link Moz article is actually about Match types.  Using match types correctly is an important strategy that can work wonders for anybody in the business.  Again, I probably don’t need to tell you that right?

 wants to talk about creating a great matching structure for your campaigns that could really boost your ROAS.  All of the information can be found in Susan’s Moz article by following the link below.

Article How To Use Match Types Effectively In Paid Search