paid-owned-earned-mediaIn SEO, there are a number of ways to get the word out there about your brand.  It’s amazing all of the existing branches of options that you can use to reach out and utilize to bring in new views, visits and conversion.  One option that we will be focusing on in this blog will be paid promotion.  But you’ll probably say, isn’t that simply like talking about paid ads?

Sure, paid promotion does include paid ads.  But there’s more to it than just that.  Aside from paid ads, paid promotion encompasses display ads, remarketing, paid search, and paid ads on other platforms like Facebook and Twitter.  You can even break down paid promotion into forms like images, stories, and the like.

In a post by , who wrote an article entitled, Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable, a story is told how Shannon discovered the idea of paid promotion while talking to a client and giving them an idea of the value of organic traffic and what it would be worth to them.

Shannon discusses how paid promotion can offer a lot for online marketing,  Check out her post on Moz by following the link below!

Moz Blog: Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable