Because third-party cookies will soon be the way of the dodo, advertisers and publishers are trying to find different was to understand audiences and their interests. One possible way of continuing to know their audiences is to utilize contextual advertising.
This kind of advertising won’t intrude on the identity of a brand’s audience at all. The only content they need is what’s consumed so that ads can be served to the right people.
In a post written by Kim Davis, she explains how AI-powered contextual advertising and persistent IDs will help keep advertisers know their audience without the use of third-party cookies.
Check out the post here on Marketing Land