Sure, your display advertising targets specific audiences, but can you say the same about your search marketing? You need to think past the keyword and tailor your PPC campaigns based on who is viewing or clicking your ad.
By using a “people-based” approach to search marketing, it’s possible to improve the cross-channel customer experience, optimize PPC campaign performance and ultimately reaquire customers and grow CLTV.
Visit Digital Marketing Depot to download LiveRamp’s “How to Grow Customer Lifetime Value with People-Based Search Marketing.”